Capability case study
E-commerce Setup
A storefront built to sell, not just to list.
- Storefront
- Stripe / payment gateways
- SEO structure
- Email automation
The challenge
Most underperforming stores don't have a product problem — they have friction: slow pages, confusing navigation, surprise costs at checkout, and product pages that describe items without selling them.
How we approach it
- 1
Structure the catalogue around how customers shop, not how inventory is organised internally.
- 2
Design product pages that answer objections before they're raised.
- 3
Strip the checkout to the minimum honest steps — with all costs visible early.
- 4
Set up analytics so you can see exactly where buyers drop off.
- 5
Automate the follow-through: order updates, review requests, and abandoned-cart recovery.
What a typical build includes
- Conversion-focused storefront and product pages
- Streamlined checkout with the right payment methods
- Inventory and order management
- Email automation for orders, reviews, and recovery
- Analytics with funnel visibility
We never publish client names, screenshots, or numbers without written permission — this walkthrough is representative of engagements in this category. Relevant private examples can be shared on a call.
Let’s talk
Ready to build something serious?
Tell us what you want to build. We’ll help you turn it into a clear, premium, and scalable digital experience.
- Direct access to the people who build
- Weekly progress updates in plain English
- You own everything we create